Generate detailed catchment profiles for each site shortlisted for your next dark store location. Analyze traffic-based travel times at different hours of the day and estimate the number of potential customers, revenues and profits you can tap. Get insights on population, building heights, affluence levels, and the number of residential and commercial buildings. Generate reports, plan delivery times, optimize capacity, assortments, revenue etc. and choose the best location for your next dark store.

Gain a clear understanding of your existing store performance by benchmarking it against detailed catchment profiles derived from the first ever all-India spatial baseline database covering demographic and affluence data. By analyzing standardized ground-level data related to population, affluence, building types, and traffic patterns, you can uncover new opportunities and improve performance through refined assortments, optimized delivery times, targeted marketing, and more.

Pinpoint areas with high potential customers but no existing store coverage. Go beyond your current customer and field data by analyzing population density, affluence levels, building types, and competitor presence. strategically target high-potential customers with new dark store openings and targeted marketing.

'Find Alike' analysis uses data from your existing customer segments and stores to identify untapped areas likely to respond well to specific SKUs. By comparing building-level delivery location data, you can pinpoint locations with similar characteristics to your best-performing segments. This analysis can also be applied within your existing catchments to identify buildings with high potential customers who do not currently order from your stores and can be targeted through new marketing initiatives.

Utilize population density, affluence, building types, and traffic patterns to strategically position new stores and optimize coverage with the minimum number of locations for an entire city. With our data and proprietary optimization algorithms, you can determine how many stores are needed to reach all potential customers or maximize coverage based on the number of stores you plan to open. You can also optimize store sizes and configurations based on local demographics without having to do extensive field surveys.